Online marketing has become indispensable for companies in the digital age. Classical marketing will continue to be important, but online marketing is a modern and above all necessary complement. Online marketing is a very differentiated area and is constantly changing.
Borders between SEA, SEO, local, social, mobile marketing and other disciplines are becoming increasingly blurred. However, the use of online marketing in companies offer many advantages. Starting with a larger reach, scalability, the possibility of a targeted approach of target groups as well as a better budgeting and a more exact, measurable success control.
The use of online marketing in companies pays off. However, a clear strategy and digital and technological competencies are required. According to a study by the Boston Consulting Group, companies with excellent digital marketing generate 2.5 times more revenue than companies that do not pursue data-driven online marketing strategies. The use of data-driven technologies already creates an enormous added value. However, technology alone is not the absolute guarantee for success - the person behind it counts. Success can only be achieved if technologies are used correctly by qualified and competent employees. Thus it must be decided which strategy should be pursued and which type of technology supports the strategy. The know-how of the employees as well as their expert knowledge must constantly optimize the technology and its application. The human factor is therefore decisive in determining whether success is achieved at the end of the day.