The sales department is the essential part and heart of every company. No matter the size, it is always about selling products and services that ensure revenue and turnover.
Choosing the right VP Sales depends on the current phase of your company's development. Here, the maturity of your organization is directly related to the experience of VP Sales Professionals. They assemble and lead the sales team. This role is responsible for setting the sales goals and the strategy to achieve them.
The next higher position to the VP Sales is already the CSO (Chief Sales Officer), i.e. the highest position in sales. Accordingly, a VP Sales reports directly to management.
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It is commonly said that there are five main responsibilities of a Vice President Sales, listed by priority as follows.
1. Recruiting
2. Team Leadership
3. Tactics
4. Strategy
5. Selling
Sales alone is given the lowest priority in this process. Because a VP Sales is not lone wolf. He:she ensures that the sales team scales your business.
Also in sales, the motto is "The team builds the dream." While often prioritized as a secondary task, recruiting new and talented salespeople is the most important job of a VP Sales. It takes a professional team to sell your products and services. Good VP Sales know this as well and are constantly looking for the best sales people or have the next 2-3 in mind.
This means that about 20% of the working time is spent only on this task. A full day for searching job, business or personal networks, invitations and interviews, preparation and evaluation or even external support from the recruiting network such as the CareerTeam Group.
A VP Sales is also responsible for achieving the sales targets. As such, the sales team must be appropriately managed to achieve these goals. These leadership responsibilities include supervising, developing, mentoring and promoting the employees of this team in all areas of sales and closing deals.
A VP Sales may collaborate with the employees to close key deals. This also includes identifying problems in a timely manner, as well as identifying opportunities. So supporting the team in all phases and areas of acquisition.
As leader of the sales department, he:she develops and implements programs to measure and ensure the performance of individual sales associates. This includes employee reviews, monitoring employee morale, and providing a positive work environment for sales.
Up next is the sales process, which should be thoroughly optimized. That is, perfecting the stages of the sales process. The creation of sales scripts, email templates and sales automation. Customer segmentation and knowing which features, products and services appeal to which customer group.
The shift from the old FUD model (Fear, Uncertainty, Doubt) to the "new FUD" (Focused, Unique Value, Domain Expertise), i.e. towards a more ethical way of selling. Further stronger cooperation with marketing and in areas of "Demand Generation" and "Lead Generation".
As the sales department continues to improve, technology plays a critical role in increasing productivity, efficiency and customer satisfaction. The Vice President Sales is responsible for implementing modern technologies such as the use of a CRM (Customer Relationship Management) or the creation of the product roadmap together with the technology department.
However, the increasingly important role in improving all areas within a company are the principles of "New Work". Employees are moving to the center of the organization, and more personal working conditions for the individual lead to better performance and also to higher satisfaction.
The sales strategy is about the big picture. It is about market expansion, strengthening the base, up-selling and cross-selling to existing customers, or expanding target groups and industries. Fundamental is the question of how the budget and resources of the company can be used most effectively.
The final topic of the VP Sales' Top 5 Activities brings us back to the very nature of this profession: selling. This means that this point should take up the least resources of the Vice President Sales. In other words, this is only about the huge and important business deals. Big business only, so to speak. Everything else is the responsibility of the sales team.
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