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Head of Growth – Growth Hacking par excellence
Growing is not only of interest to start-ups. Every company wants to grow. In a corporate context, growth is the job of growth professionals, and is often associated with the term "growth hacking". Growth Manager, Growth Hacker, Growth Marketeer or Head of Growth. Different terms, but all with the same goal: growth.
We will find the ideal Head of Growth for you
CareerTeam is the expert in executive search for the digital economy. As a data-driven recruitment consultancy of the future, we place a special emphasis on sustainability when filling vacancies. We achieve this through the highest Quality of Hire values. Thus, our recruiters find and inspire specialists and executives for the Head of Growth position. And thanks to our extensive and active network of over 600,000 contacts, we occupy vacancies in the shortest possible time.
Head of Growth - Marketing Experts with Leadership Skills
Every company interprets the role of a Head of Growth differently. Often it is about initiating business of all kinds, managing leads or marketing in general. But the following statement can be made across the board: Growth is about sales and reach, which should be increased. Specifically, it is about the acquisition, retention, activation and reactivation of customers or users.
Growth managers use data and results to ensure consistent growth. Occasionally also for aggressive growth. The foundation is to set achievable goals and then work towards them. In addition to data, customer feedback and behaviour are analysed and trends are observed. The constant question is: "How can we use these insights and build on them?
Simultaneously, it is not only about growth and achieving more turnover, but also about retaining customers. Once again, data and insights come into play here, for example to create better personas. These are intended to capture needs, wishes and pain points more precisely.
In order for a company to maintain its position, it often requires new products. The "Growth Team" is therefore responsible for introducing new products. And the Head of Growth watches over all these activities. This also means that he or she works across departments.
In this process, product development, sales and marketing are formed into a cohesive unit. This is a development that benefits almost every company, especially start-ups.
Place the focus - Careerteam does the rest
In the world of growth marketing, there is no one-size-fits-all solution. As a company, you need to focus on the most important areas that a Head of Growth and, if applicable, the associated team can work on. Suitable candidates will navigate their way through the online marketing world with confidence. It is also important to understand that one person cannot do everything.
It is recommended to find someone who has a range of core skills, such as statistics, user experience (UX), branding or behavioural psychology.
Building on this, there should be marketing skills such as copywriting, conversion rate optimisation (CRO) or knowledge of funnel marketing. The last level is about knowledge of specific channels. This means Facebook Ads, Social Media, Display, Email, Viral, etc.
Understanding the different channels of customer acquisition is crucial for growth marketing. So is the ability to understand, filter and draw the right conclusions from data. This includes the use of visualisation tools that can crystallise important insights as well as trends from the data. So that could be developing a modern KPI (Key Performance Indicator) framework and associated dashboards for growth, for example. The Head of Growth takes a data-driven approach as much for granted as the ability to think strategically and ultimately make decisions. And all that at high speed.
That also means that a corresponding data infrastructure must be made available. This is the only way a Head of Growth and Growth Manager can analyse user behaviour and create scenarios that are crucial for growth success. This provides valuable customer feedback and insight into changes that should be made to the product or service. Grow as a business, minimise your costs and expand your reach.
Excellent service
As executive search experts for the digital economy, CareerTeam provides comprehensive recruiting production outsourcing (RPO). Software-supported interview and selection processes support us in this endeavour. CareerTeam captures candidate insights, covers the entire hiring process and also ensures sustainable personnel management with a cultural fit. The areas of employer branding and active sourcing are, of course, not missing in our range of services. Please contact us if you have any questions or would like to find out more about all our services.
Benefits
Professional specialisation & network
In-depth industry knowledge:
Up-to-date expertise on processes and structures of various functions and sectors.Network:
Tens of thousands of contact points with decision-makers through more than 100 events and > 800 mandates per year.Experts:
Partners with industry expertise and specialised recruiting teams act as equals.
Recruiting – excellence and customer centricity
Many years of experience:
Best-in-class recruiting expertise from working with over 2,500 companies in 12 years.Holistic consulting:
Expertise in profile definition, sourcing, personnel selection, employer branding and candidate journey.Customised solutions:
Individual offer based on the customer's specific requirements.
Tech-enabled research
More suitable candidates:
Combination of in-house recruiting software and external networks / tools.Data-driven insights:
Access to relevant data for fact-based consulting, process optimisation and salary analyses.Ultra-high quality:
Efficient processes are mapped on the software side and support consultants in their daily work.
Was Kunden Über uns sagen
Recruiting auf ganz hohem Niveau
Leider ließ die Qualität zu vorherigen Recruitern zu wünschen übrig; das hat sich mit dieser Partnerschaft komplett gewandelt.
Proaktiver Informationsaustausch wird hier ganz großgeschrieben.
Hinzukommt ein glückliches Händchen für die richtigen Kandidaten.
CareerTeam versteht unsere Kultur und unseren Anspruch, die Zusammenarbeit war wie aus dem Bilderbuch.
Wir freuen uns auf eine langfristige Zusammenarbeit und weiterhin spannende Projekte.
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