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Shop management applies to online shops. As sales branch out to more and more channels (keyword multichannel), the online shop has a growing importance. A head of shop management leads the entire area, is responsible for the online shop's content, including editorial content management, and is in direct communication with both online category management and product management. This includes agencies, IT and, of course, the management level.
A head of shop management for your innovative organisation
With a database of over 615,000 contacts, CareerTeam has a unique digital network at its disposal. We find the perfect candidates for your head of shop management with our multichannel search. Thanks to our experienced experts, we can guarantee the cultural fit and soft skills through a well-founded personality analysis.
You can also transfer the entire recruiting process of a team to us and thus outsource it from your daily business (Recruiting Process Outsourcing, RPO). Together with you, we will continuously coordinate the individual steps and can thus find an entire department or a new management for your online shop as quickly as possible.
Intersection of shop management and store management
Shop management is similar to store management (branch management) in stationary retail, and the tasks are comparable. Budget planning must be discussed with the C-level, as well as marketing campaigns planned and realised. The products are organised and presented in contact with the (online) category management. In both cases, it is up to the manager to supervise the processes, train the team and control the success.
Customers are the most important thing to keep in mind. They must be able to find their way around quickly, and they must feel that they are being taken care of (in the shop) and that they are being addressed. Processes must be fast and efficient in this regard. To achieve this, customer preferences are recognised, the behaviour of the customers is studied in detail and planned accordingly. A head of shop management acts as an interface to (online) marketing.
UX/UI Design and Online Marketing
The objective is to increase the conversion rate, to convince customers and to create loyalty. To achieve this, the head of shop management must have a basic understanding of UX (user experience) and UI (user interface) design. UX is about making the user interface as fluid and emotional as possible. UI is the design of the user interface that is practical, functional and at the same time visualises the company.
Web analysis
Cookies and Conversion Rate
Understanding web analytics tools is elementary when it comes to e-commerce. Tracking via cookies is the best-known example. Privacy protection indicates this every time a visitor visits a website.
There are also traffic analyses that measure the time visitors stay on the website, how many visitors visit the page or determine the conversion rate. These are factors that can be measured online from various data similar to the consumer journey. In several phases, this determines when a purchase effectively takes place. The phases are:
- Product search
- Landing page
- Call-to-action
- Order
- Purchase
The fact that a prospect "lands" on the landing page (the website that is supposed to motivate a purchase) doesn't mean a purchase. It is an opportunity to gain "leads" (customers). In online marketing, this is why Pay Per Lead (PPL) is also possible with advertisements. Once a lead has the goods in the shopping basket and the personal data has been entered, the aim is to complete the purchase as easily as possible. This number of actual purchases then determines the conversion rate.
The aim is to optimise the conversion rate by reducing the number of clicks for customers, simplifying forms, presenting information briefly and attractively and, finally, holding on to interested customers.
Traffic acquisition
Traffic is the traffic on a website, i.e. how often it is visited. The data is collected over the period of time that customers spend on the page (or in the category) up to the point when the product is actually purchased. Subpages and affiliates (partner websites) can also be included in that measurement.
With special analysis tools, a head of shop management measures the campaign effectiveness. Special metrics thus help to better plan future campaigns and ultimately increase performance.
Requirements
The head of shop management communicates the KPIs (key performance indicators) that can be used to measure the achievement of the set goals and motivates his team to act in accordance with the defined targets. On the other hand, supervision of the staff, the campaigns and the targets. This is also where the responsibility for the P&L (Profit and Loss Responsibility) of the entire department lies. It is a challenging job to manage the online shop department and requires a high degree of personal responsibility.
A head of shop management therefore certainly has a degree in business or a comparable qualification and, above all, years of experience in e-commerce. That can be decisive for the success of your company.
Essential communication through your head of shop management
This position is essential to remain on top of the ever-growing trend in e-commerce as a company. Smooth running of your online shop can be guaranteed by a head of shop management.
We will support you in recruiting from planning, algorithmic search, conducting interviews and also selection and filling throughout the entire hiring process. Thanks to our large network and our experienced recruiters, we can also put together complex teams. If you are interested, please contact us.
Benefits
Professional specialisation & network
In-depth industry knowledge:
Up-to-date expertise on processes and structures of various functions and sectors.Network:
Tens of thousands of contact points with decision-makers through more than 100 events and > 800 mandates per year.Experts:
Partners with industry expertise and specialised recruiting teams act as equals.
Recruiting – excellence and customer centricity
Many years of experience:
Best-in-class recruiting expertise from working with over 2,500 companies in 12 years.Holistic consulting:
Expertise in profile definition, sourcing, personnel selection, employer branding and candidate journey.Customised solutions:
Individual offer based on the customer's specific requirements.
Tech-enabled research
More suitable candidates:
Combination of in-house recruiting software and external networks / tools.Data-driven insights:
Access to relevant data for fact-based consulting, process optimisation and salary analyses.Ultra-high quality:
Efficient processes are mapped on the software side and support consultants in their daily work.
Was Kunden Über uns sagen
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Proaktiver Informationsaustausch wird hier ganz großgeschrieben.
Hinzukommt ein glückliches Händchen für die richtigen Kandidaten.
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Wir freuen uns auf eine langfristige Zusammenarbeit und weiterhin spannende Projekte.
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