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Multichannel marketing encompasses multiple sales channels through which a customer can be reached within a company. A Head of Multichannel Marketing reports to the management team around the CEO, Vice President Marketing or Marketing Director. The entire multichannel marketing is controlled by the head, campaigns are planned and analyses are initiated. Multichannel marketing works with sales. It also builds up the CRM (Customer Relation Management). In parallel, data from sales and customer analysis are obtained and used for product optimisation.
CareerTeam provides support in your search for a Head of Multichannel Marketing
With our own multichannel search, we quickly find candidates tailored to you. Modern algorithms search a European network of over 600,000 contacts. This way, no "hidden candidate" can be overlooked. Our recruiting process outsourcing (RPO) has financial and time advantages. As a team, we are permanently in contact and go every step of the way until you have found a suitable Head of Multichannel Marketing or even the entire team.
Multichannel communication channels
It is not only since the Corona pandemic of 2020 that communication and shopping behaviour on online channels has increased. In this respect, digital channels have also become increasingly important in multichannel strategies. Examples are: Social media, email and SMS, affiliate, newsletter or Search Engine Marketing (SEM) with SEO (search engine optimisation) and similar paid ad placement (Search Engine Advertising, SEA). Chatbots offer direct customer service and form the bridge to artificial intelligence (AI), and thus need less and less additional support by a human.
The ROI (return on investment) is often better with these digital marketing tools than with traditional channels such as TV or print media. However, out-of-home (OOH) channels such as billboards, billboards or taxi advertising still reach many customers. With multichannel, all channels are observed and thus the marketing concepts of the future are written.
As a matter of fact, the number of channels in which customers are reached is constantly increasing, and they are increasingly taking over the purchase process themselves. This means that they can shop on several channels in parallel (cross channel, for example click-and-buy) or even at the same time (omnichannel, for example with a mobile phone in the store).
It is important to know the target group and to analyse their buying behaviour. This is the responsibility of a Head of Multichannel Marketing.
Customer journey with touchpoints
Like the Shopper Journey, the Customer Journey can be measured in different phases. Simplified, it goes from awareness (impulse phase) to purchase (buying phase) to advocacy (post-purchase phase), which ultimately also creates ongoing customer loyalty and fan behaviour.
The analysis of the touchpoints (points of interaction with the customer) in the customer journey is much easier online through tracking procedures. It must "only" be possible to filter and evaluate the data accordingly (data-driven management). However, here too, the direct touchpoints of human interaction in shops or hotlines for example, still have a positive influence on many customers.
Ultimately, everyone in the company is a possible touchpoint and the work of a Head of Multichannel Marketing therefore also strategically serves the entire company.
Operationally, he or she leads a team and manages to motivate his or her employees and orchestrate the campaigns together.
Analysis of target groups and management of the department
Because the needs of the target groups are complex. As we have now discovered, customers are becoming increasingly flexible and therefore more difficult to assess. It is the responsibility of a Head of Multichannel Marketing to channel, analyse and identify these. Therefore, he or she also builds up a well-functioning CRM.
CRM and customer feedback to optimise the product
A customer relation management system helps to make individualised offers to customers. At the same time, for a Head of Multichannel, communication is always meant to be two-way. The behaviour of customers is not only analysed, but they also come into direct contact with the product. In this way, complaints can be dealt with more quickly, suggestions can be incorporated into product optimisation and the product can be adapted fluidly.
The conversion rate (number of purchases) increases because there are several points at which customers can interact. It is important to choose wisely when to approach customers. They must be able to trust each campaign and recognise its meaningfulness. Multiplying the channels can easily lead to an absurd number of different campaigns or messages, and thus have a negative impact on customer experience.
Streamlining due to a Head of Multichannel Marketing
Managing a functioning multichannel marketing is therefore a complex challenge. At the same time, a successful multichannel marketing concept can bring optimisation for the company on numerous levels. It is capable of increasing the reach of the brand as well as the conversion rate through the multiplication of the sales channels. Finally, the existing customer experience guarantees that the good reputation of your company spreads through the advocacy of your customers.
Expertise and network
In order to simplify the process for you, CareerTeam provides the right partner with a broad, digital network to find your Head of Multichannel. Our experts advise you in your search with in-depth personality tests. In a confidential, multi-stage assessment, we can quickly find and invite the right candidates. We also assist you with the interviews. Visit our website or give us a call, we look forward to hearing from you.
Benefits
Professional specialisation & network
In-depth industry knowledge:
Up-to-date expertise on processes and structures of various functions and sectors.Network:
Tens of thousands of contact points with decision-makers through more than 100 events and > 800 mandates per year.Experts:
Partners with industry expertise and specialised recruiting teams act as equals.
Recruiting – excellence and customer centricity
Many years of experience:
Best-in-class recruiting expertise from working with over 2,500 companies in 12 years.Holistic consulting:
Expertise in profile definition, sourcing, personnel selection, employer branding and candidate journey.Customised solutions:
Individual offer based on the customer's specific requirements.
Tech-enabled research
More suitable candidates:
Combination of in-house recruiting software and external networks / tools.Data-driven insights:
Access to relevant data for fact-based consulting, process optimisation and salary analyses.Ultra-high quality:
Efficient processes are mapped on the software side and support consultants in their daily work.
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Recruiting auf ganz hohem Niveau
Leider ließ die Qualität zu vorherigen Recruitern zu wünschen übrig; das hat sich mit dieser Partnerschaft komplett gewandelt.
Proaktiver Informationsaustausch wird hier ganz großgeschrieben.
Hinzukommt ein glückliches Händchen für die richtigen Kandidaten.
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Wir freuen uns auf eine langfristige Zusammenarbeit und weiterhin spannende Projekte.
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